What if Vincent was alive in 2016? Would he post selfies on instagram, shop organic potatoes and go to the club on Friday night? We wouldn’t know but we got a chance to let our imagination run free when we got the chance to work for the infamous Van Gogh Museum. To promote their special program on Friday evenings, we've created a campaign in collaboration with designer Bas Koopmans that shows a modern-day Vincent in everyday situations in a series of 12 online films and outdoor communication.
Director: Caroline Koning (CAKE film), Creative Direction, Design and Art Direction: HONG KONG x Baster.
As a part of the Garnison Group we worked on the 360º rebranding of Dutch coffee innovators Coffeecompany. We reshaped the brand’s strategy, identity and communication direction and redesigned all shops and brand materials. The project got an ADCN nomination for 'brand identity'.
Creative direction, strategy, art direction and interior design: The Garnison Group - Jeroen Vester (ninetynine), Harm Sas, Rogier Smalhout (HONG KONG), Nessim Higson. Design: Emile Wilmar
HONG KONG is closely linked to Appelsap Fresh Music Festival as we share the same creative director, and the agency has been working for the festival champs for many years. Together with upcoming photographers, directors and other creatives we aim to create groundbreaking festival campaigns like in 2014 with the amazing Katja Schuurman, for instance.
Appelsap Massive - Forever Forward
Summer is Coming
So Fresh It Hurts
So Fresh It Hurts – A Vibe Called Appelsap chronicles 15 years of Amsterdam's renowned Appelsap music festival. The 256-page book contains images documented by a wide range of photographers, highlighting the festival, but also the local music scene and culture, including fashion, art and design.
HONG KONG was responsible for the creative direction, communication and PR strategy around the book. Together with ..,staat we designed the book.
Museumnacht campaign 'Art Sells' in collaboration with Festina Amsterdam
Bloemendaal’s open air theatre and nature park Caprera asked Hong Kong to take care of their complete rebranding.
We developed an extensive brand book containing the new identity, graphic formats, a custom made font and photography direction. We also were responsible for the creative direction of their new website.
One percent club
1%Club is a do-good crowdfunding platform that empowers people with great ideas to create positive change in their community, city, country - or in the world. We worked with 1%Club for many years and helped shape their identity and communication strategy. Via 1%Club we worked for clients like Booking.com and The Cheetah Fund on projects that create global social impact.
HONG KONG is responsible for the brand’s creative direction, communication strategy and different campaigns. Films are created in collaboration with Artillerie Amsterdam.
Run Cheetah Run - A New Generation of African Changemakers